voltOSStep 3 of 3
Scale
We judge every channel on customers and revenue, move budget to what works and put the routine work on a schedule.
Steer on clicks and leads.
Judge on customers.
Clicks and cost per lead are easy to count and easy to win. A channel can bring cheap clicks and leads that never turn into a sale. So every report starts from qualified outcomes: orders, SQLs, customers or verified sign-ups, whichever your business runs on.
The routine work then runs on a schedule: refreshes, syncs, digests and alerts, so the system keeps going without anyone remembering. When the work needs a tool that doesn’t exist, we build it for you alone. The data stays in your accounts and the code is yours.
The order
How we judge
a channel
Seven questions, in this order. A channel that wins on the last ones and loses on the first doesn’t get more budget.
- 01
Outcome volume
How many customers, orders, SQLs or sign-ups it produced.
- 02
Cost per outcome
Spend divided by those outcomes, not by clicks or leads.
- 03
Spend scale
A low cost on a small budget is promising. It isn’t proof yet.
- 04
Stability
Whether the result holds from one week to the next.
- 05
Status
New and paused campaigns change the mix, not the performance.
- 06
Funnel metrics
Click, conversion and qualification rates, to find where it breaks.
- 07
Downstream truth
What your CRM or store says about the sales those clicks and leads became.
Before we call a change
Six checks
on every swing
When a number moves, we find out why before anyone changes the budget or the ads.
- 01
Break the cost apart
Cost per result splits into the cost of impressions, the click rate and each step after the click. We see which one moved.
- 02
Mix or performance
A change can come from a different mix of placements and audiences, or from each one doing worse. We split the two.
- 03
Is it the budget?
We compare weeks at similar spend before blaming the creative.
- 04
Time to convert
We check how fast your buyers usually convert before calling a week weak.
- 05
Saturation or wear
We check how much of the audience has seen the ads and what it costs to reach a thousand people.
- 06
Season or message
A new message runs next to the old one as a control, so the season doesn’t get the credit.
Where the numbers show up
One set of numbers,
four places
The same functions feed every view, so the totals match wherever you read them.
- 01
A live funnel
Every buyer from first touch to sale, by channel, refreshed every morning.
- 02
Slack digests
Daily, weekly and monthly, with what changed since the last one.
- 03
A monthly review
We go through the funnel with you and move budget toward what brings in customers.
- 04
An assistant
It answers from the same functions as the dashboard, so its numbers match.
How it’s built
Five rules
for every tool
The same rules whether it’s a dashboard, a prospecting tool or an assistant.
- 01
On your data
It reads from the tools you already pay for: your CRM or store, ad accounts, analytics and email tools.
- 02
In your accounts
The data stays in your accounts, and hosting is in your company’s name.
- 03
On a schedule
Its data refreshes on a schedule, and an alert fires if a run fails.
- 04
With limits
Read-only access where it can be, and a spend cap on anything that uses AI.
- 05
Yours to keep
It’s documented, and the code is yours.
