Fractional CMO
A senior growth leader, and the team that runs the plan
A fractional CMO is a senior marketing leader you hire part-time to own strategy, budget and results. We do it for B2B companies and consumer brands, and our team runs the channels too.
Trusted by B2B and DTC brands that hired us to run their growth. Judged on customers and revenue.
When a fractional CMO makes sense
- 01
Nobody senior owns the growth plan and the budget.
A fractional CMO sets the plan and reviews it with you every month.
- 02
Marketing decisions still run through the founder.
One senior owner makes the calls with your leadership.
- 03
Each channel has its own agency, and each one reports its own numbers.
One plan and one set of numbers, from first click to revenue.
- 04
You need a senior leader now, and a full-time hire isn’t the right step yet.
Senior leadership now, with the team that runs the work.
The leader
One senior owner for the plan and the budget
Tal Nutkevitch sets the plan with your leadership: who to sell to, which channels to run and what to spend on each. One person answers for the plan across every channel.
Chat with us
Tal Nutkevitch
Fractional CMO and Growth Architect
A decade leading paid growth, attribution and marketing strategy for fast-growing startups.
“I wouldn’t trust anyone more than him to lead a growth strategy from A to Z.”
Co-founder & CRO, Agave Health · On TalThe team
The strategy and the people who run it, in one team
Our team runs your ads, SEO, content and email, in your own accounts. Your team approves every launch and every budget change.
See how voltOS runs1team
Ads, SEO, content and email, run from one plan.
The numbers
Every channel judged on customers and revenue
You see everything on live dashboards and can ask voltOS about your data in plain language. We send a strategic analysis every week and a deep one every month, and the budget moves to what brings in customers.
Get the free diagnostic212
customers, each counted once
339 claimed by the ad platforms, in an example week
What your fractional CMO owns
- Growth plan and targets
- Market and customer research
- Who to sell to
- Positioning and messaging
- Channel mix and budget
- Go-to-market and launches
- Acquisition priorities
- Conversion priorities
- Retention and lifecycle plan
- Tracking and attribution
- Dashboards and reporting
- Weekly and monthly analysis
Fractional CMO, full-time CMO or agency: which fits?
Hire a full-time CMO when you need a leader in the company every day. Hire an agency for more hands on one channel. Pick Volt for senior strategy and the execution in one team.
| Full-time CMO | Solo fractional CMO | Marketing agency | ||
|---|---|---|---|---|
| Who sets the strategy | An in-house executive | A part-time executive | Usually your team, in the brief | Tal Nutkevitch, with your leadership |
| Who runs the work | A team you still need to hire | Your team or your agencies | The agency, channel by channel | Our team, in your own accounts |
| Who owns the results | The CMO | Split between them | Each agency, for its own channel | One team, one set of numbers |
| How fast it starts | After a senior hiring process | Once you find the right person | Onboarding for each channel | A free diagnostic within an hour |
| What you pay | Salary, benefits and often equity | A monthly retainer, plus whoever runs the work | A retainer per channel, often with a minimum term | One monthly fee, set by scope |
| Best when | You need a leader in the company every day | You have a strong team that needs a leader | You know what to run and need more hands | You want the leadership and the work together |
| Get the free diagnostic | ||||
Volt
- Who sets the strategy
- Tal Nutkevitch, with your leadership
- Who runs the work
- Our team, in your own accounts
- Who owns the results
- One team, one set of numbers
- How fast it starts
- A free diagnostic within an hour
- What you pay
- One monthly fee, set by scope
- Best when
- You want the leadership and the work together
Full-time CMO
- Who sets the strategy
- An in-house executive
- Who runs the work
- A team you still need to hire
- Who owns the results
- The CMO
- How fast it starts
- After a senior hiring process
- What you pay
- Salary, benefits and often equity
- Best when
- You need a leader in the company every day
Solo fractional CMO
- Who sets the strategy
- A part-time executive
- Who runs the work
- Your team or your agencies
- Who owns the results
- Split between them
- How fast it starts
- Once you find the right person
- What you pay
- A monthly retainer, plus whoever runs the work
- Best when
- You have a strong team that needs a leader
Marketing agency
- Who sets the strategy
- Usually your team, in the brief
- Who runs the work
- The agency, channel by channel
- Who owns the results
- Each agency, for its own channel
- How fast it starts
- Onboarding for each channel
- What you pay
- A retainer per channel, often with a minimum term
- Best when
- You know what to run and need more hands
How it runs
- Within an hour
The free diagnostic
voltOS checks your market and your data. You get a verdict on each area and the leaks to fix first.
- Next
A plan you can measure
Who to sell to, which channels to run and what to spend on each, signed off by your team.
- Every week and month
We run it and move the budget
Our team runs the channels. You see everything on live dashboards, we send a strategic analysis every week and a deep one every month, and the budget moves to what brings in customers.
What clients say
“Beyond the strategy, Volt’s hands-on execution is outstanding.”
Growth Director, Lusha“It’s rare to find an agency that combines technical expertise with such ownership.”
CEO, Superlegal“They took our LinkedIn channel to a completely new level, and did it at lightning speed.”
Senior Director of Growth, Guardz · On SivanPricing
The diagnostic is free. After it, a monthly fee set by the scope it finds: the channels, markets and work we run. Tools we build come inside the fee.
- Free · about an hour
Free diagnostic
voltOS checks your market, your marketing and your data.
- Market, search and competitor research
- Your customers, against the ones you expect
- Website, ads, analytics and CRM checked
- A verdict on each area, with what to fix first
- Monthly · set by scope
Monthly engagement
Senior strategy with you, and a team that runs the channels.
- Strategy and budget calls with your team
- Ads, SEO, content and email run by our team
- Live dashboards, alerts, and voltOS to ask about anything
- A strategic analysis every week, a deep one every month
- Ads run in your own accounts
- Your team approves every launch and budget change
Questions buyers ask.
Yes. We run growth for companies that sell to businesses and for brands that sell to consumers. The diagnostic adjusts to each: deal size and renewals for B2B, order value and repeat purchases for consumer brands.
A fractional CMO is a senior marketing leader you hire part-time to own strategy, budget and results without a full-time executive. At Volt, Tal Nutkevitch sets the plan with your leadership, and our team runs the channels and the tracking.
B2B companies and consumer brands that need senior growth leadership and the people to run the plan, without a full-time executive.
When you need senior growth leadership and the execution behind it now, and a full-time executive isn't the right step yet. A full-time CMO fits better once you need a leader inside the company every day to build and manage a large in-house team.
A consultant usually advises and hands over a report. A fractional CMO owns the plan and the results over months. With us, our team also runs your paid channels and tracking, and your team approves every launch and every budget change.
voltOS researches your market, your search and AI visibility and your competitors, and checks your website, ads, analytics, CRM, attribution, email and retention, with a verdict on each area within an hour.
The diagnostic is free. After that, a monthly fee set by the scope it finds: the channels, markets and work we run. Ad spend is billed by the platforms, in your own accounts.